Tea workers and farmers often do not earn a living wage or living income. There are many contributing factors for this, including the volatility of the tea market and tea prices; legislation in several tea-growing countries making production costs disproportionately high; the industry being built upon an outdated model of cheap labour; and an unwillingness of consumers to pay a higher price for tea. These are complex, systemic challenges. We aim to address them and to deliver the following key results:
- Everyone involved in tea production has good livelihoods.
- Workers earn a living wage.
- Farmers earn a living income.