Toolkit: International Tea Day

International Tea Day: Friday 21 May

This International Tea Day we will be launching our Strategy Highlights report, which outlines our achievements together in supporting tea workers and farmers globally from 2016 to 2020. 

We'd love you to share this information on International Tea Day. To compliment the report, your toolkit includes a host of social media cards, the report and an article for you to re-purpose and share. 

Please get in touch if you would like any of these materials translated. 

Strategy 2016-2020 Highlights Report

See how your membership has supported global tea communities from 2016 to 2020, our last strategic period. Read case studies and learn about the impact of our work on the ground, across our four key pillars of activity: workers, farmers, gender and environment. You can also see how we quickly adapted to best support tea communities during COVID-19.

The report outlines our role within the tea industry, recognising the wide range of partnerships we have convened. It also captures our learnings from this period, as we enter our next strategic phase.

The report will go live at 00:00am BST on International Tea Day, Friday 21 May. Please do not share the report publicly ahead of this date.

Article

ETP's Executive Director, Jenny Costelloe, outlines the sustainability challenges in the sector and pinpoints our key achievements together as a partnership.

Social media cards

Highlight how your ETP membership has supported tea workers and farmers globally from 2016-2020. The four social media cards highlight some of our key achievements, across livelihoods, gender and environment. Each card comes with space for you to add your branding. 

Key information

Hashtag

#InternationalTeaDay

ETP's accounts

Web link

https://tinyurl.com/ynfyu9ba

(Please note that the link will go live at 00:00am BST on International Tea Day, Friday 21 May). 

Copy

We suggest accompanying the cards with this copy, feel free to edit for your channels: 

Your cup of tea is directly supporting tea workers and farmers globally through our partnership with @EthicalTeaPartnership

Find out more: https://www.ethicalteapartnership.org/international-tea-day-2021 

#InternationalTeaDay

Card 1: Our reach

Card 2: Livelihoods

Card 3: Gender

Card 4: Environment