Shaping the Future of the Tea Industry

The Ethical Tea Partnership (ETP) is part of coalition of organisations steering the development of a set of scenarios of the tea sector in 2030, which aim to catalyse creative thinking and new partnerships that can accelerate a more sustainable tea sector.

The Tea 2030 project is being co-ordinated by the sustainability non-profit organisation Forum for the Future and, as well as the ETP and the International Tea Committee, the steering group key includes leading companies Tata Global Beverages, Taylors of Harrogate, Twinings, Unilever and Finlays, standards bodies and the Sustainable Trade Initiative (IDH)

Part of the ETP’s role is to provide our expertise and background research and utilise our staff across the world to carry out interviews to inform the development of the scenarios. So far it’s been a fascinating process, creating the opportunity for us to talk to interesting thinkers both inside and outside the tea sector about what the future might hold, and how we can overcome the barriers that are restricting more sustainable change.

As we arm ourselves with information and insights, we are looking forward to working closely with the rest of the partnership to build the future scenarios and to discussing the implications of all of our analysis at our annual meeting in June.