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On June 7th & 8th Ethical Tea Partnership held its 2 day AGM at Dexter House (London). During the meeting ETP gave an overview of the last year and an insight into various sustainability projects including an in-depth look at its climate change adaptation project in Kenya. A series of workshop sessions gave members the opportunity to influence ETP’s strategic objectives.
External speakers also provided members with an insight into HIV/aids in the workplace, the NGO campaign agenda, and a detailed overview of social media and how it can be used for business.
Below are all the presentations from the two day meeting including those by external speakers.
Key developments since we last met
ETP staff team
This session gave an overview of all the key aspects of ETP’s programme, and provided those participants who don’t often engage with ETP an understanding of our current activities. The goal of this session was to ensure that members know how each element of the ETP programme is performing.Key developments since we last met (2.56 MB)
Securing your supply chain in a warming world
ETP and GIZ have started a 3-year Public Private Partnership focusing on climate change in Kenya. The aim of the project is to build producers’ knowledge on climate change impacts and build their capacity to adopt appropriate adaptation techniques. The International Center for Tropical Agriculture (CIAT) has developed ‘climate scenarios’ for the project, which include predictions on suitability of tea growing in the current tea growing zones of Kenya. The presentation gives an overview of these predictions and talks about the results of a stakeholder meeting held in Kericho, Kenya, in May 2011, where the project partners presented the CIAT maps to key players in the Kenyan tea industry.Climate Change Presentation (2.78 MB) Climate Change - Stakeholder Workshop (Kericho) (1.23 MB)
In addition staff from the Cafedirect Producers Foundation presented their findings on a climate change project in Uganda similar to that of the ETP/GIZ partnership.Cafedirect Producers Foundation climate change adaptation project (2.47 MB)
Carbon footprint and water issues in the tea sector
The carbon footprint is becoming an increasingly common indicator used to assess the climate change impacts of products and businesses. This presentation reviewed existing carbon footprint data for tea. It demonstrated that whilst over 50% of the impact of tea is at the consumption end, there is a strong case for undertaking further work to address the supply chain carbon impacts of tea’s production.
A short analysis of water issues in the tea sector was then presented. A number of issues were raised including water pollution and the water footprint. However, it was the issue of future water supply and demand that was seen as the most critical issue for the tea sector.Carbon Footprinting and Water Issues (199.6 kB)
A look at the impact of HIV/aids on the tea industry
33 million people around the world live with HIV/AIDS, 90% of whom go to work. The disease is not only a health issue but has significant impact on companies in particular in sub-Saharan Africa. Stirling Smith, ETI trainer, International Programmes Manager at the Co-operative College, former chief technical advisor at the ILO and author of various ILO sectoral guidelines on work and HIV / AIDS,talked about how HIV is affecting the workplace and tea plantations in particular and what ETP and companies can do about it.A look at the impact of HIV/aids on the tea industry (989.12 kB)
Communicating the difference your investment in sustainability makes
The session gave a quick overview of the last year and looked at the key objectives that have been completed including the new visual identity, Brand Guidelines and the updated Messaging Framework. Examples of literature using the new identity and on pack placement were shared. A tour of the newly launched ETP website and its key features was also provided.ETP Communications Overview (1.08 MB)
An interactive workshop session followed and looked at the merits of social media and how ETP can utilise it to deliver key marketing objectives. Shaun Wynn Jones (Social Media Manager, TGB) and Dom Dwight (Social Media Manager, Bettys & Taylors) gave an overview of social media and they utilise it at their respective companies using real campaign examples.Social Media Phases (Dom Dwight, Bettys and Taylors) (1.14 MB)
Staying ahead of the agenda
Frank Mechielsen from Oxfam Novib gave an overview of the current hot topics and emerging interest of NGOs and the media to ensure that members had an understanding of the issues from their perspective.Oxfam Novib tea sustainability issues (702.38 kB)
Making Change Happen
In this presentation we looked at the challenges of developing and implementing training programmes that lead to behaviour changes on the ground. It is often difficult to find partners who are experts in their field, have excellent participatory training skills, and have good local knowledge of the target audience. The available training materials are also often not suited to the target audience. ETP has the benefit of being able to bring a variety of stakeholders together to ensure that we are developing good quality courses that will enable sustainable improvement. Now that we have good in-house experience of doing this, we are refining our training programmes, making them relevant for implementation across different regions, thus scaling up our impact.Making Change Happen (1004.38 kB)