Please be aware that all documents found within the secure site are confidential and are not for onward distribution outside the membership.
The use of the following documents are specifically for Ethical Tea Partnership (ETP) and its members. They’re particularly useful for marketing and communication departments for the development of materials about ETP’s varied and positive work.
ETP Brand Guidelines (3.78 MB) This document shows the basic elements that make up the ETP visual identity: logo, colour palette, typography etc, and gives guidance on correct usage. All marketing materials displaying the ETP brand must be consistent with this document.
ETP Messaging Framework (1.66 MB) These guidelines have been developed to help ETP and its members to create communications about ETP and its work, and to ensure that messages are consistent and factually correct.
ETP Brand Guidelines (ETP's internal use only) (3.34 MB) These brand guidelines show the basic elements of the ETP visual identity, including the use of shapes and textures, and give an overview of ETP’s ‘look and feel’ in marketing materials (both on and off line).
Approval Process
In order to maintain consistency and accuracy across all communications activities relating to the organisation, the ETP Secretariat holds responsibility for the final authorisation of all marketing material before external publication and/or distribution.
All material should be sent to the Secretariat allowing two weeks for approval. If you have any questions or require further guidance please contact Jon Copping (Communications Manager) in the first instance:
Tel: +44 (0)207 953 7664
Email: marketing@ethicalteapartnership.org