We are very pleased to welcome Firsd Tea to the Ethical Tea Partnership (ETP). Firsd Tea is the US subsidiary of parent company, Zhejiang Tea Group, Ltd., China’s largest tea exporter and the a world leader in green tea exports. Founded in 1950, the company has been the largest tea producer and exporter in China for 25 consecutive years.
With a reputation dating back almost 65 years, Zhejiang Tea Group’s commitment to quality is unwavering. The group was one of the first organic tea producers in China and is committed to embracing and developing farming methods that deliver fantastic healthy products with low environmental impact. The company is committed to improving the social and environmental conditions for families, communities, and the businesses with which they partner.
Through Firsd Tea, the company is focusing on bringing high quality and delicious tea to US consumers through wholesale supply and private brands.
Sarah Roberts, Executive Director, ETP says, “We have worked alongside the Zhejiang Tea Group for many years helping them to improve their social and environmental management. It’s fantastic to see a company like Zheijiang Tea Group bringing new approaches to the US market. Firsd Tea’s membership of ETP will bring in some unique insights to our organisation, which will strengthen our work with US companies and Chinese producers.”
Shengyuan Chen, Executive Manager, Firsd Tea says, “Since we have our presence in the U.S. and started to work on the consumer end, we feel it’s a great time for us to join as a member and make contributions while being an advocator of ETP. We are seeing a surge in the US market not only for better quality tea but also quality assurances from a reliable source, as well as for ethical products. Being a member of ETP will help us with more accessibility to the users’ market. Now we are fairly new, but I’m sure in the long run all information provided by ETP will help us a lot more in our operation and for ensuring standards are raised across our supply lines.”