Collaboration with Rainforest Alliance Announced

The tea industry took a significant step closer to sustainability today as the international conservation organisation Rainforest Alliance and the Ethical Tea Partnership (ETP) unveiled an agreement that will further their vision of an industry-wide commitment to sustainable agriculture.

The move will streamline the Rainforest Alliance certification process and complement the monitoring work the ETP undertakes against its own Standard. It will see many tea producers make the necessary improvements to achieve Rainforest Alliance certification, thus helping brands meet consumer demand for certified products.